According to P&S Intelligence, healthcare insurance market is expected to generate a revenue of $2.2 trillion by 2024. The market is driven by rising prevalence of chronic diseases, growing geriatric population, increasing healthcare expenditure, and high medical costs, globally.
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Term and lifetime are the two types of coverage available in the healthcare insurance market. Term coverage category is estimated to dominate the market, contributing 76.5% share to the overall market in 2018. This can be attributed to several advantages associated with this category, such as low cost of premiums, receipt of a lump sum amount at the end of the term, and increasing awareness about the benefits of health insurance among the global population.
Geographically, North America leads the healthcare insurance market, and is expected to progress at a CAGR of 3.7% during the forecast period. This can be attributed to well-structured healthcare and insurance system, mandatory health insurance from employers, and increasing number of chronic diseases cases in the region.
Globally, the healthcare insurance market is witnessing rapid evolution with a substantial increase in the number of product launches and expansion. For instance, in January 2019, Aviva plc launched a new approach for its midmarket clients so as to expand its corporate level services and customer level underwriting. This approach is advocated by technological advancements, and helps in expanding the network of specialists. Similarly, in financial year 2017–2018, Apollo Munich Health Insurance Company, headquartered in India, launched a new product called health wallet. Funds deposited in this wallet can be used by consumers for outpatient department (OPD) expenses, non-payable items under the insurance policy, and renewing the plan (up to 50% of the amount).
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Also, in January 2019, Aviva plc expanded its digital general practitioner (GP) services to small medium enterprises (SMEs) and individual policy holders. This was followed after its entry into corporate insurance products. The policy holders can get remote diagnosis of health issues on the app and obtain advices on simple medical enquiries. Thus, companies are expanding their product portfolio, which can be a strong opportunity to expand their customers reach.
Some of the key players operating in the global healthcare insurance market are Allianz Group, Anthem Inc., Centene Corporation, Kaiser Permanente, Cigna Corporation, Gulf Insurance Group, International Medical Group Inc., Zurich Insurance Group, and Aetna Inc.
Source: P&S Intelligence
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